Desjardins Startup Learning Path
Description
This course helps you develop the skills you need to start your own business, and provides you with the knowledge you need to write a business plan and a business model outline (BMC). More than 80 video capsules are divided into 7 modules, the themes of which are linked to the sections of the business plan.
The objectives of the Desjardins Startup Learning Path are:
The objectives of the Desjardins Startup Learning Path are:
- Develop entrepreneurial skills
- Validate the feasibility of the business project
- Structure the writing of the business model outline (BMC) and business plan
- Draw up financial forecasts
Training Overview
Programme Gestion
16h 53m
Débutant / Beginner
$99.00
Dates and presentation
Program composed exclusively of video capsules to be viewed according to the needs of the entrepreneur.
Asynchronous
On demand
Exclusive offer for Desjardins members
Table of contents
Presentation of theDesjardins Startup Learning Path
This module contains:
- Course presentation
1 activity
Total:
1m
Discover the entrepreneurial profession, covering entrepreneurial skills, business functions and effectuation theory. This module also covers success and failure, as well as motivation. We'll also take a look at a company's DNA, comprising its mission, vision and values.
This module contains:
- The profession of entrepreneur
- Why, how, what and the entrepreneurial DNA
- Objectives
- La roue de la croissance - Positioning
- Motivation
5 activities
Total:
1h 37m
Discover the Business Model Canvas (BMC) and the Business Plan, two tools that will help you lay the foundations of your project. Start thinking about the legal aspects of starting up a business. Finally, we take a look at the entrepreneurial ecosystem, made up of organizations dedicated to helping entrepreneurs.
This module contains:
- Business Model
- Business Plan
- 12 questions to ask yourself when starting a business
- Choosing your legal form
- Understanding the importance of a contract
- Ecosystem
6 activities
Total:
4h 09m
Here you'll discover the crucial step of market exploration, which involves studying the industry and analyzing the competition. This analysis will help you define your competitive advantage. Targeting your clientele and developing your value proposition will also be covered. Concrete tools will be provided to help you gather information in the field.
This module contains:
- Market Study
- The value proposition
2 activities
Total:
1h 03m
Discover the product, distribution, pricing and promotional strategies that will enable you to target actions to attract customers, encourage them to buy, satisfy them and build loyalty. We'll talk about building your brand. This module also deals with digital issues, covering websites, e-commerce, search engine optimization, intellectual property and social networks.
This module contains:
- The marketing plan
- The brand prism model
- Choosing a visual communications professional
- Digital strategy: the basis
- Digital strategy: the website
- TikTok
9 activities
Total:
7h 22m
Find out here about the basics of operations and resource management, and how to calculate your production capacity.
This module contains:
- Operations Plan
- Production capacity
2 activities
Total:
48m
Discover the basics of financial planning. You'll also find an introduction to Previsio, a free tool that lets you make 3-year financial forecasts. Financing will be another topic covered in this module.
This module contains:
- The financial plan
- Financing
- Previsio
3 activities
Total:
1h 26m
This module includes a summary of best practices for completing the business plan, as well as the business plan analysis grid.
This module contains:
- The business project
1 activity
Total:
27m