Transforming ideas into action - Desjardins
A training from


Description
Would you like to turn your business idea into reality, or are you in the start-up phase? Register now for the program Transforming ideas into action – Desjardins. This flexible program lets you start whenever you want and progress at your own pace. Designed to develop your entrepreneurial skills, the course provides you with the essential knowledge to write a business plan and ensure your company's success.
What to expect :
- Over 80 training capsules divided into 10 modules, some of which are interactive for dynamic learning;
- Access to Project A and Previsio tools;
- Meetings with business start-up experts.
Topics covered :
- The entrepreneur;
- The business model ;
- Soft skills ;
- The market ;
- Marketing strategies ;
- Performance ;
- Operating plan ;
- Financial plan;
- Sales.
At the end of this program, you'll have the skills you need to :
- Validate the feasibility of your business project;
- Structure and develop your idea into a concrete business plan;
- Make financial forecasts;
- Cultivate the human skills essential to business.
Training Overview
Path
34h
$149.00
By completing your purchase, you agree to our terms and conditions.
Please review our cancellation and refund policy: CLICK HERE
Please review our cancellation and refund policy: CLICK HERE
In partnership with Desjardins Business, ÉEQ is offering you a 25% discount. To activate this promotional offer, enter the promo code DESJARDINS25 on the payment page.

Table of contents
Discover the entrepreneurial profession, covering entrepreneurial skills, business functions and effectuation theory. This module also covers success and failure, as well as motivation. We'll also take a look at a business's DNA, including its mission, vision and values.
This module contains:
- The profession of entrepreneur
- Why, how, what and the entrepreneurial DNA
- Entrepreneurial DNA - strategic objectives
- Wheel of growth
- Entrepreneurial attitude (French only for now - English version coming soon)
Discover the Business Model Canvas (BMC) and the business plan, two tools that will help you lay the foundations of your project. Start thinking about the legal aspects of starting up a business. Finally, we take a look at the entrepreneurial ecosystem, made up of organizations dedicated to helping entrepreneurs.
This module contains:
- Business Model Canvas (BMC)
- Business plan
- From corporate social responsibility to the circular economy (French only for now - English version coming soon)
- Sustainable development
- 12 questions to ask yourself when starting up your business (French only for now - English version coming soon)
- Legal forms (French only for now - English version coming soon)
Discover the tools you need to get to know yourself better, develop your emotional intelligence and network more effectively. You'll also discover concepts such as motivation, fear and impostor syndrome to help you overcome certain obstacles.
This module contains:
- Emotional intelligence in business (French only for now - English version coming soon)
- Motivation (French only for now - English version coming soon)
- Fears
- Imposter syndrome
- Networking (French only for now - English version coming soon)
Here you'll discover the crucial step of market exploration, which involves studying the industry and analyzing the competition. This analysis will help you define your competitive advantage. Targeting your clientele and developing your value proposition will also be covered. Concrete tools will be provided to help you gather information in the field.
This module contains:
- Market research
- Value proposition
Discover the product, distribution, pricing and promotional strategies that will enable you to target actions to attract customers, encourage them to buy, satisfy them and build loyalty. We'll talk about building your brand. This module also deals with digital issues, covering websites, e-commerce, search engine optimization, intellectual property and social networks.
This module contains:
- Marketing plan (French only for now - English version coming soon)
- The brand (French only for now - English version coming soon)
- Choosing a visual communications professional (French only for now - English version coming soon)
- Storytelling (French only for now - English version coming soon)
- Digital strategy: the basics (Mainly in French for now - English version coming soon)
- Digital strategy: the website (French only for now - English version coming soon)
- Facebook (French only for now - English version coming soon)
- LinkedIn (French only for now - English version coming soon)
- Instagram (French only for now - English version coming soon)
- TikTok (French only for now - English version coming soon)
- Intellectual property
- E-reputation (French only for now - English version coming soon)
- Google my Business
Discover stress management, time management and priority management tools.
This module contains:
- Time and priority management
Discover the basics of operations and resource management, as well as how to calculate your production capacity. This module also covers payment solutions, automation and cybersecurity.
This module contains:
- Operations plan
- Production capacity (French only for now - English version coming soon)
- Payment solutions (French only for now - English version coming soon)
- Automation
- Cybersecurity
- Optimize delivery costs
- Business law (French only for now - English version coming soon)
Discover the basics of financial planning. You'll also find an introduction to Previsio, a free tool that lets you make 3-year financial forecasts. Financing will be another topic covered in this module.
This module contains:
- Financial plan
- Financing
- Personal finances
- Previsio (French only for now - English version coming soon)
- Taxation
Here you'll find an introduction to sales, including techniques, tools, customer development and limiting sales beliefs. Business presentations are also covered.
This module contains:
- The 7 essential steps to a successful sale
- Knowing how to negotiate to close a sale
- Develop your customer base
- Limiting beliefs
- Business presentation
This module includes a summary of best practices for completing the business plan, as well as the business plan analysis grid.
This module contains:
- Business project
- Growth wheel Sell dial